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33Voices was launched 10 years ago to fuel the ambitions of entrepreneurs, help them grow as people and connect them with the best thinking and thinkers on the planet - Each day, we feature an interview from a highly influential roster of thought leaders, authors, founders, creatives, and senior executives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal. 
 
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Building a Brand

Feb 23, 2014

Moe and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.