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33Voices was launched 10 years ago to fuel the ambitions of entrepreneurs, help them grow as people and connect them with the best thinking and thinkers on the planet - Each day, we feature an interview from a highly influential roster of thought leaders, authors, founders, creatives, and senior executives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal. 

Dec 14, 2017

Peter Rahal and Jenna discuss how the nature of RXBAR's product influences their culture — the constraints are a mindset — and why every team member makes bars. We chat about your values as your constitution and how to turn them from principles into practice. Peter walks us through the company’s founding days from making bars in his parents’ kitchen to running the business from his cell phone for 18 months and feeling miserably uncomfortable clawing for growth as a CPG brand. We also dive deep into EQ, including understanding your team’s leadership and communication styles, what motivates them, and making gratitude a cornerstone of your internal and external culture with a “Gratitude Dashboard.”