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33Voices was launched 10 years ago to fuel the ambitions of entrepreneurs, help them grow as people and connect them with the best thinking and thinkers on the planet - Each day, we feature an interview from a highly influential roster of thought leaders, authors, founders, creatives, and senior executives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal. 
 

Oct 23, 2017

Cheryl Kaplan and Jenna discuss how M.Gemi is pioneering modern luxury: Italian shoes made the old way and sold the new way. Cheryl breaks down M.Gemi’s success by explaining how they replicate the in-store experience online to drive customers to make their first purchase and then harness their insights to create must-have products that bring customers back to make an average of four purchases a year. She also takes us behind the scenes at M.Gemi, including what she hears sitting alongside the customer experience team every day and their practice of bringing in an outside stakeholder, like an engineer to a design meeting, to the first and last meeting for every new launch.