Preview Mode Links will not work in preview mode
33Voices was launched 10 years ago to fuel the ambitions of entrepreneurs, help them grow as people and connect them with the best thinking and thinkers on the planet - Each day, we feature an interview from a highly influential roster of thought leaders, authors, founders, creatives, and senior executives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal. 
 
  1. All Episodes
  2. Why Understanding is the Key to Influence

Why Understanding is the Key to Influence

Oct 26, 2020

No business exists without a customer; and no customers exist without marketing outreach -   So, how is it that two businesses selling the same exact product/service can have vastly different results? Wharton Marketing Professor, Jonah Berger rejoins Moe Abdou to discuss the science of influence and why it starts with deep understanding.